Who is in charge of the Web site?
Why are they providing the site?
Can you contact them?
Where does the money to support the site come from?
Does the site have advertisements? Are they labeled?
Where does the information on the site come from?
How is the content selected?
Do experts review the information that goes on the site?
Does the site avoid unbelievable or emotional claims?
Is it up-to-date?
Does the site ask for your personal information?
Do they tell you how it will be used?
Are you comfortable with how it will be used?