Here's how you and/or your organization can help organize and promote the Red Dress Campaign and its National Wear Red Day next year — February 1, 2008.
- Use a Heart Truth Speaker's Kit to offer community education programs on women's heart disease.
- Organize heart-health screening events and health fairs at businesses, faith-based organizations, hospitals, clinics, and health centers and distribute Heart Truth materials.
- Plan a "Wear a Red Dress Day" for your place of worship. You can put a notice in the bulletin, hold an educational session using the Speaker's Kit and distribute Heart Truth brochures and fact sheets.
- Ask your local library to set up a special heart health exhibit or organize a special reading center focused on women and heart disease.
- Partner with local large businesses and corporations in your community or state to promote heart health awareness in the workplace.
- Request that your state or community government launch The Heart Truth campaign and celebrate National Wear Red Day
- For more information about The Heart Truth, including an online toolkit to help you plan activities, campaign materials, Red Dress pin, and a registry to submit your women's heart health activities, visit the campaign Web pages at www.hearttruth.gov.
Red Dress Campaign marks steady progress
The number of heart disease deaths in American women is decreasing, according to recent research by NIH's National Heart, Lung, and Blood Institute (NHLBI). Newly analyzed data show that the number of women who die from heart disease has shifted from 1 in 3 women to 1 in 4 — a decrease of nearly 17,000 deaths from 2003 to 2004. Cardiovascular disease, the leading cause of death for men and women in the United States, kills nearly 500,000 women each year.
NHLBI, through The Heart Truth campaign, continued its awareness efforts by returning to New York Fashion Week the first week in February for the fifth year, with its signature platform — the Red Dress Collection Fashion Show.
"We have much to celebrate with the release of this data. It is very good news indeed," says Elizabeth G. Nabel, M.D., director of NHLBI. "To see such a significant reduction in deaths underscores that the efforts of many individuals and organizations to raise awareness, improve treatment and access, and inspire women to take action are truly saving lives."